Marketing Plan for Body Scrub Term Paper Example | Topics and Well Written Essays - 1750 words

Marketing Plan for Body Scrub - Term Paper Example The planning process begins with an attempt by the company to size up its present market situation and the factors responsible for it. Such a plan ensures a systematic approach to developing products and services to meet and satisfy the consumer's needs. Providing strategic option is a key role in the marketing plan. A fast life, with lots of fast food, little time for self-care, sometimes results in adverse impacts on the health and body of the individual. This calls for quick-fix solutions. Therefore, while preparing the marketing plan, we need to keep in mind that it must be suitable enough for the individual with very little spare time and who happens to be always on the move. Analysis of External Market: Role of the external market is of prime importance in devising a marketing plan. Such an analysis in the marketing plan helps in explaining in detail the external challenges and opportunities a business may face in the coming year/s. Such an analysis will help in identifying the competitive strength of Dove while taking cues from competitors' strengths. To analyze the market in a better way PESTLE analysis can also be carried out. PESTLE stands for political, economic, socio-cultural, technological, legal and ecological factors Customer Analysis: With growing consciousness amongst the young ones about their being presentable while attending the board meeting, wedding ceremonies, parties with friends, family functions, or even going to college or marketplace. The female member requires a reliable solution to handle moisture related issues. If we take a cursory look at the market, it is found that there are a variety of solutions on offer, both branded as well as unbranded. For a body scrubber, the basic things which need to be emphasized are; Reliability, No harm to the skin.